A female cartoon superhero who dons a burka to tackle crimes against girls is bringing her message of women’s empowerment to India, the creator of the Pakistani children’s series has said.
The Emmy-nominated Burka Avenger series started in Pakistan in August 2013 and has since launched in Afghanistan. It has won global accolades including the Peabody Award, International Gender Equity Prize and an Asian Media Award.
Its main protagonist, a teacher called Jiya – who tackles everything from the ban on girls going to school, to child labour to environmental degradation – was named as one of the most influential fictional characters of 2013 by Time magazine.
The series’ creator and director, Haroon Rashid, said Burka Avenger would be launched in India this month with the Zee Network. It will be broadcast in four languages – Hindi, English, Tamil and Telugu.
“It is launching on the ZeeQ channel which is a children’s edutainment channel, so it is the perfect fit for Burka Avenger,” said Rashid last Monday (13).
“We are rolling out a worldwide launch for the Burka Avenger series this year so it is fantastic that one of the first territories is India, where we are able to reach such a large audience.”
Media pundits say the series immediately struck a chord in Pakistan, where Taliban militants have prevented thousands of girls from going to school. The group has also attacked activists campaigning for their education.
The issue grabbed the world’s attention in October 2012 when child rights activist and Nobel Prize winner Malala Yousafzai was shot and badly injured by militants who boarded her school bus in northwest Pakistan.
Commentators say the ironic symbolism in the cartoon – where the burka, often seen as a form of subjugation, is used as a form of empowerment, and that Jiya uses books and pens as projectile weapons – is a creative way of capturing viewers’ attention.
Aparna Bhosle, deputy business head of ZeeQ, said each of the 13 episodes in the first series gives a positive message with fun, action and comedy, ensuring that “it does not come across as preachy”.
“Burka Avenger is an amazing show – both in terms of quality of animation as well as storytelling. We are always on the look out for shows with themes that are relevant to Indian children, and we are very fortunate that we have this show,” said Bhosle.