Google and other technology companies have agreed to block ads for gender determination tools
INDIA’S top court has ordered Google, Yahoo and Microsoft to block ads for gender determination tools in India.
The three companies have agreed to block 22 key-words relating to pre-natal gender testing according to India’s health ministry.
India has one of the most unbalanced gender ratios in the world.
In 1961, there were 976 girls for every 1,000 boys under the age of seven. According to the latest census figures released in 2011, that figure had dropped to 914.
The Supreme Court had earlier told the three technology companies to abide by Indian laws or “cease operations” inside the country.
India banned pre-natal sex determination via ultrasound scans in 1994, though many parents still have them done illegally.
In the latest case a petition was filed with the court by Sabu George which alleged that advertisements and information on pre-natal gender tests and clinics were freely available on search engines and helped the practice to continue unchecked.
The companies had argued that a complete block on keywords would also affect research papers and other search results, but the court disagreed.
In July it heavily censured all three companies for failure to comply with Indian laws on the issue.