The Tata Motors-owned Jaguar Land Rover (JLR) has achieved record global sales in 2015, with 4,87,065 vehicles sold, its highest figure yet and a five per cent increase from the previous year.
The record-breaking sales figure came despite a slowdown in China, with Britain overtaking Beijing as the luxury car brand’s most important market, it said last Saturday (9).
The two brands together sold more than 1,00,000 vehicles in the UK in a calendar year for the first time last year, which included a 30 per cent increase in British sales of Jaguar, much of it credited to the launch of the XE.Last year, sales in China slumped by 24 per cent to 92,474, as a result of a slowdown in what is among the world’s fastest growing automotive market.
Europe was the company’s largest sales region in 2015, with sales of 110,298, up 28 per cent year on year. With growth of 21 per cent over 2014 figures, 100,636 Jaguars and Land Rovers were bought by UK customers.
Andy Goss, JLR’s group sales operations director, said the new figures meant the group had doubled sales since 2009 because of new launches.
“This has been a significant year for Jaguar Land Rover, with updated models introduced across the range, as well as the addition to our portfolio of the new Jaguar XE and Land Rover Discovery Sport,” Goss said.
Highlights from 2015 saw Land Rover sell over 4,00,000 vehicles for first time, a six per cent increase compared to 2014, and Jaguar achieve its best performance in a decade with sales of 83,986 vehicles, a three per cent rise.
Land Rover’s new Discovery Sport, replacing the Freelander 2, proved a hit with sales of over 10,000 a month.